Why the MAGA economy is thriving
The world’s largest market is becoming two
Imagine the perfect morning. After sleeping between sheets from MyPillow—a company established by Mike Lindell, a conspiracy theorist—you drink some Black Rifle Coffee, which “serves coffee and culture to people who love America”. You shave with Jeremy’s Razors (“built for rugged jawlines....not feelings”). Then you eat some bacon from Good Ranchers, which pledges to “make the American farm strong again”, before going for a spin on your Harley-Davidson.
This article appeared in the Finance & economics section of the print edition under the headline “MAGA goes mega”
From the May 17th 2025 edition
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